In the six previous years of our tournament to name the year’s most profitable film, Deadline has always launched the contest around the NCAA basketball tournament. But this year is drastically different. Tonight was supposed to be the national championship game, at Mercedes-Benz Stadium in Atlanta, but of course the entire tournament was canceled. Not only are there no tip-offs, but theatrical exhibition also remains shut down as the nation takes cover from the coronavirus.
With exhibition struggling to meet its monthly overhead costs and studios funneling their current theatrical releases to streaming, the tournament serves as a reminder of the financial upside of a strong theatrical release, and what its ancillary windows can rake in. When it comes to evaluating the financial performance of top movies, it isn’t always about what a film grosses at the box office.
This time, we’ll also dissect the five films that lost the most money, and shine a light on five cash cows that didn’t crack our top 25 list that is based on U.S. grosses, but whose outsized profitability makes them noteworthy. It is difficult to get at exact talent paydays on cash break deals; the aim is to demystify the process. Though a box office champ is crowned in the press each weekend, that only tells a small part of the story.
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