DC Needs to 'Reinvent What We're Doing Digitally,' Says Publisher

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Jim Lee thinks that DC needs to respond to a flat digital comic book market. 'If there's anything that should continue to grow year-in, year-out, it should be that channel,' he says.

, is "part of that" reinvention, Lee said.

Digital isn’t the only problem facing DC in terms of comic sales; Lee’s fellow publisher, Dan DiDio talks in the same interview about the problem of DC’s graphic novel and collected edition output, which has fallen in prominence in the bookstore market dramatically over the past couple of years.

 

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DC can stop using the same characters year in and year out making the same tired stories with Joker, Catwoman and Harley Quinn. They can stop using racist tropes when dealing with Talia Al Ghul and other Chinese and or Arabic women. DCisRacist

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