Finn RonsdorfBlanco and FaltyDL previously worked under Swartz when he was at !K7 Music in Berlin, and both artists made the decision to follow him to his latest artist management venture. Lambert has previously directed music videos and branded video content for Wolf and Blanco while having a more hands-on involvement with Ronsdorf's music.Swartz and Lambert outlined the company's mission in a press statement.
The two partners also related their interpretation of the unique relationship between artists and management and how they're representing their roster with"the most significant level of love and effort." "There is a special intimacy between artist and management unlike any other professional relationship within the music industry, it is a delicate balance of honesty and trust that must exist in a mutual way within our relationship to enable us to thrive," their mission statement read.
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