'Come Away' was targeted by 'review bombing'
IMDb has taken down user ratings for the upcoming film, meant as a prequel to 'Alice in Wonderland' and 'Peter Pan.'
and Peter (Jordan A. Nash), who use their imaginations to overcome a difficult family tragedy.Many of the user comments on the trailer focused on the fact that the characters of Alice and Peter were being portrayed by nonwhite child actors.“The film is not rooted in race, at all. It so happens to be a family the likes of which would and
could have historically existed in that time in British history, yet not the norm of what you areused to seeing,” notes Oyelowo. “We realized we had a situation on our hands, much like thefolks at Disney realized it in the wake of John Boyega’s casting as a Stormtrooper in
Star WarsThe Little Mermaid.”At the time of its announcement in July 2019, the casting of Bailey as the lead of the live-action adaptation of the 1989 Disney animation incurred a racist online reaction with individuals arguing that the mermaid at the center of the Hans Christian Anderson fairytale and the animation was white. As for Boyega, individuals online argued that Stormtroopers could not be Black, and started a hashtag calling for a boycott of the 2015 J.J. Abrams-directed installment.
In February 2019, review aggregator Rotten Tomatoes announced that it would remove its"Wantto See" score — a user-generated percentage meant to gauge audience interest in a title — which had been targeted in the past during movie’s prerelease periods. Also in February 2019,
YouTube’s director of project management Tom Leung in a corporate video series noted that theproduct development team had begun discussions on how to combat “dislike mobs,” noting thatone option would be to do away with the function altogether. (In the video, Leung was
addressing the issue as it pertains to the site’s own content creators, as opposed to film trailers.)In the comments section on the YouTube pages hosting oneCome Awaytrailer (there are several), users complain about “dislikes” disappearing or not being counted. It is unclear if this is the case or if YouTube and its algorithm are weeding out the possible votes from a targeted campaign. YouTube did not respond to
THRFor its part, Amazon-owned IMDb, which boasts more than 250 million monthly uniquevisitors worldwide, maintains that its user review is not an average of allreviews but a “weighted average” that uses, according the the site’s Frequently Asked Questions section, “various filters” applied to reduce instances like vote stuffing and possible brigades. IMDb does not reveal the filters or how the algorithm identifies and combats possibly malignant ratings, so that the system cannot be influenced. IMDb did not respond to
THR’s request for comment.“Everyone watching a movie or show brings their own personal history and tastes, which factorinto how a user votes on a title. Just because many critics or other IMDb users enjoyed aparticular title, does not mean everyone felt the same way,” reads the FAQ section addressing
concerns about possible fake review ratings. Outside of the ratings system, in 2017, the company did disable its message boards, on the grounds that that the function no longer provided “a positive, useful experience,” according to a statement on the company’s website.
“They can’t say, ‘It is freedom of speech. People should be allowed to say what they want tosay.’ Their platforms are being used insidiously, whether it is to affect elections or the receptionof cultural content,” says Oyelowo, who hopes that studios become more proactive in their
response to online, racist attacks that can have a “false sense of scope and scale.”He implores: “It’s a small group of people. You have got to get ahead of it. We are cultural curators and we can build a world that we want to see by making content of this nature.”
He also hopes to see action from the tech companies whose site functions are actively continuing to affect the prerelease and promotion of titles.“We just had a summer where all of these companies in the wake of the murder of George Floyd felt the need, quite rightly, to issueRead more: Hollywood Reporter »
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This is not new Imagine being that petty to review bomb a film that you had never planned to see at all Whatever happened to a movie that just sucked. Basically just a race swapped attempt at cultural appropriation. Oh, I'm not even gonna look said the Canadian guy. Directed by a woman and starring a black actor? I'm shocked the online cinema community would target a movie like that.
Hollywood needs to do something about these mob-attacks on films. Scared White men/boys, bemoaning their perceived loss of dominance, behave like cornered hateful rats, soiling everything around them. Targeted? Or just genuinely disliked? No criticism and bad reviews are allowed anymore Of course it was
To all the review bombers out there (you know who you are): you really need to take a look in the mirror an re-evaluate your lives.
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