“There are a lot of new users that don’t want to see dance videos,” Collins continues. “There’s a natural development of the platform where it’s broadened out.”
That means it’s increasingly possible for labels to push their artists on TikTok without going near a dance challenge, accelerating other trends that already in progress on the app. Takeone of the year’s biggest electronic hits. When the producer’s label, Astralwerks, wanted to promote the downtempo dance single on TikTok,
“we noticed videos with pets and daydreaming were the themes taking off [on the app at the time],” says Catherine Corkery, Astralwerks’ senior manager of marketing. “So we enlisted six influencers to make videos with those themes over a three-week period. It generated 81,000 TikTok videos and over 65 million views.”, set to “Surrender,” where a man cuddles with his deaf and blind puppy — that may have the potential to even eclipse the commercial impact of dance trends.
The more emotional videos tend to support a different kind of song. Dancers like disco revival , where the four-on-the-floor beat provides a guide rail for amateurs, instructional singles , where the artist tells the dancer exactly what to do, or rumbly, downtempo rap records (K Camp’s “Lottery,”
ANDON OH YM TIUAONG GOD ANSN U DID IT
alexander23lol
I’m old enough to remember when we all rejoiced when emo died a merciful death.
is the music industry brain dead
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