CW Exec Rick Haskins Upped To President, Streaming & Chief Branding Officer

Haskins has been at the ViacomCBS-WarnerMedia joint venture since it was formed in 2006. As his new title indicates, he will continue overseeing all of the network’s branding, marketing and promotion efforts as well as guiding the overall strategy and distribution of the CW’s streaming platforms.

In an interview with Deadline, Haskins said the promotion “really does show CW’s commitment to streaming. We’ve been doing it as long or longer than anyone else.” As to any further organizational changes to reflect his new title and the push into streaming, Haskins said nothing is planned as of now. But the network is actively researching the interaction of its linear network and its on-demand, streaming offerings. “We’re doing a lot of internal analyses about how to serve both the linear network and the streaming platforms,” he said.

Seed, which was created in 2014, has recently added off-net shows like Schitt’s Creek and several BBC Studios series, among them the original. This spring, Seed will launch a live, linear streaming channel with programming from within its stable as well as from People and Entertainment Weekly.

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