TweetShareShare A few years ago, I interviewed with several startups in various industries to lead their customer service/customer experience departments. I spoke with retail, transportation and rental companies. With all of them, I encountered the same approach to customer experience. They all thought that it was too early to invest in and prioritize end-to-end customer experience.
When should a startup focus on customer experience? Understand what customer experience is But before we continue, let’s clarify what we mean by customer experience. Customer experience is the intentional design of the experience of your customers. It means taking a holistic approach to building the interactions customers go through to find, assess, buy, use, and receive support for your product or service.
You also could consider hiring a senior person who has managed a contact center for a reputable brand to motivate and inspire the team and to bring your culture and hospitality standards to life. Collaborate with your team to build hospitality standards that you want frontline members to follow. These standards are actual “behaviors” that reflect the values you have built in #1.
For instance, if you say your product or service is “fast and easy,” do you offer self-service seamless experiences? When you buy or build software solutions, make sure there is only one interface with your customer support teams and that it’s easy for them to access the information they need to service your customers in a timely manner.
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