Current is rolling out a rewards program for its debit card - Business Insider

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A points rewards program can help Current maintain its recent momentum in new customer acquisition and move toward profitability via boosted engagement

Members can earn up to 15x points on purchases, and at a certain threshold, accumulated points can be redeemed for cash in the Current app. They can also be applied to the neobank's own $5 per month Premium subscription, and Current plans to add more subscription service partners down the line.

. The neobank has reported rapid growth since the outbreak of the coronavirus pandemic, adding over new users in both April and May. It now boasts 1.3 million customers and more than $1 billion in deposits. Here's how the rewards program can support that trajectory: Current will stand out in a crowded space as rewards programs tied to debit cards are few and far between. Points rewards programs are typically associated with credit cards: Current claims to be the first US mobile bank to offer such a program for debit card users. This will differentiate it as competition increases among domestic players like

 

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