Cult Gaia—Instagram’s Favorite Bag Brand—Launches a Swim Collection

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Cult Gaia–Instagram's favorite bag brand–launches a swim collection.

Growing up in Los Angeles, Cult Gaia’s Jasmin Larian has always had one foot in Hollywood and the other dipped in the pool, so it comes as no surprise that her first foray into resort draws from both. “I was inspired by the idea of these sensual Italian women of the 1960s,” she says of the brand’s debut resort and swim collections, which launch this week.

The swimwear, in rich hues of sage, clay, sky, and a ’60s-inspired graphic print, contrasts minimal, modern cuts with sculptural details like hammered brass rings, acrylic straps, and amorphous tortoiseshell hardware modeled on found rocks so the shape is slightly imperfect: “It keeps it from being overdone.” Larian says.

“The pieces are all meant to be forms of art,” says Larian. “If someone doesn’t stop you on street to ask what you are wearing, it’s not meant to be part of Cult Gaia.”

 

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