‘Cruella’ Box Office Hints At Big Challenges For Disney

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If Disney wants to retain the perception of Hollywood dominance they have to start, well, dominating again.

Pete’s Dragon

had $43 million domestic in its first ten days. Nonetheless, by any rational theatrical standard, even on a Covid curve, the film isn’t exactly blowing the doors down. performs above-par for a Jason Statham actioner.ConjuringAs for the Disney+ variable, with the film available to lease for a one-time $30 fee, the film is heading to PVOD on June 25, less than a month after its May 28 opening day.

The pandemic uprooted the 2020 entertainment calendar. The slew of big movies that were supposed to challenge the perception of Disney’s dominance got kneecapped by Covid. Meanwhile, in a skewed twist of fate, the late-2019 launch of Disney+ left Disney in a prime position to capitalize on a year where families were stuck in their homes or unable to partake in conventional entertainment activities.

That’s especially true as Warner Bros. biggies and Paramount biggies are performing pretty close to “business as usual” in the territories where it is safe to do so. Fair or not, if Disney is going to maintain its filmed entertainment dominance beyond “lots of folks pay $7 a month to binge Marvel shows andspin-offs,” the films are going to have to start performing up to snuff.

 

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