VarietyFor marketers, the deal combines Tribe Dynamics’ analytics and benchmarking solutions — which have focused on beauty and fashion brands — with the ability to make those insights actionable through CreatorIQ’s Creator Intelligence Cloud, according to the companies.
CreatorIQ says the two companies combined have more than 450 customers and 250 employees worldwide. So far in 2021, Tribe Dynamics has seen new bookings more than double year-over-year, according to the privately held companies. Begley, who is president of Tribe Dynamics, called the merger “a profound opportunity to create standards for the entire influencer marketing sector.”
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