Covid Crisis In India: Yash Raj Boss Aditya Chopra Launches “Saathi Initiative” To Help Up To 30,000 Cinema Workers

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EXCLUSIVE: In response to the devastating Covid wave currently ravaging India, Aditya Chopra, Chairman and MD of leading Bollywood production house Yash Raj, is launching the Yash Chopra Saathi Ini…

Chopra Foundation is committed to constantly and relentlessly being a support system to the Hindi film industry and its workers who have been an integral part of our 50 year journey. The pandemic has pushed the backbone of our industry, the daily workers, to a breaking point and YRF wants to support as many workers and their families who are in need due to the loss of livelihood.

The Bollywood industry is largely shut down at the moment as the country experiences a devastating wave of the virus. Cases have been rising steadily since early March and yesterday, for the second time this year, the country reported more than 400,000 new daily cases of the disease, in addition to 3,982 deaths.

Earlier this week, filmmaker Chopra wrote to local and national authorities asking if Yash Raj could purchase tens of thousands of vaccines to immunise industry workers. The company also said it would cover expenses relating to workers getting the vaccine. A letter to the Federation of Western India Cine Employees , seen by Deadline, stated: “With the film industry going through an unprecedented time, there is an urgent need to restart at the earliest so that thousands of workers can start earning their livelihood again and protect their families.

 

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