— but COVID-19 is on course to not only disrupt the industry's innovation, revenue, and popularity, but how it’s practiced, as the very foundation of what we perceive as beautiful adjusts to fit our new reality.
in New York. “In this new world, I have had to stay nimble and pivot with the times. It’s been incredible to reconnect with my patients in any way that I can.”As the pandemic loosens its grip on the U.S. and businesses like tattoo parlors and hair salons reopen, face masks and plastic gloves will make artist and client look more like doctor and patient — so you can only imagine the measures doctor's offices will need to take to ensure everyone's health and safety.
“My patients are reaching out to me often these days,” says Dr. Jeanniton. “They clearly want to get back into the office and they are ready to resume their Botox and filler treatments.” in Los Angeles, predicts an initial rush when state closure mandates lift. “There may be a pent-up demand for treatment,” she says, “but there is no doubt overall it will change elective procedures for the near future.
But more than just surviving temporary closures, offices will need to adjust to new protocol, which will impact revenue as well. “There will be more deep sanitizing, PPEs worn for even injectable procedures, and a spaced out clinic schedule to still observe social distancing,” says Dr. Chiu. “For practices, this means increased overhead and decreased revenue, and it will be hard for a lot of small businesses to weather that.
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