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“A friend of mine spent $80 a month ago to get two tiny bottles of it shipped to him, and they actually came,” Owen told me. “He bought maybe $10 worth of Purell for $80. And now he says it’s much too valuable to actually use.” The Ohio-based company that makes Purell was founded in 1946. It’s called Gojo, named for its co-founders Goldie Lippman and her husband, Jerry Lippman. “Goldie had worked in a rubber plant, and in a rubber plant, people’s hands get filthy, and the workers there were cleaning their hands with benzene, which you don’t even want to be near, and they’re washing their hands with it,” Owen explained. “The women especially hated what it did to their skin.
Gojo says it has an in-house group that monitors public health situations around the world. The company became aware of this new emerging coronavirus pathogen in December and immediately activated what it calls its “demand surge preparedness team.” They may not have been able to predict the course of the COVID epidemic, but they knew one thing: When people heard about a deadly new germ that was spreading around the world, they would start hoarding hand sanitizer. And that’s just what happened.
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