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Makeup, Eyes

CoverGirl Is Launching a Clean Version of Its Beloved Lash Blast Mascara

The vegan and sustainable formula is a first for the brand.

11/22/2020 8:05:00 PM

The vegan and sustainable formula is a major first for the drugstore brand’s mascara selection.

The vegan and sustainable formula is a first for the brand.

Lash Blast mascara.CoverGirl Lash Blast Volume Mascara has been a long-time favorite of shoppers and editors alike, garnering threeAllureBest of Beauty awardsover the last decade. The main reason, one could argue, is the instant impact its formula makes — with a flick of the applicator, you're suddenly sporting seriously voluminous lashes with non-clumpy length. It was this impact that CoverGirl wanted to conserve when creating

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Lash Blast Clean Volume Mascara.Touted as vegan, cruelty-free, sustainable, and (of course) clean, Last Blast Clean Volume Mascara has omitted the parabens and sulfates and, of course, hasn't invited in any other widely undesirable ingredients like talc or mineral oil to the party. Instead, it's been infused with conditioning ingredients like argan and marula oils. Even the packaging is getting in on the sustainability, being made with 80 percent recycled paper.

None of these tweaks translate to compromise. Lash Blast Clean Volume Mascara promises to define every lash for noticeable length and 10 times the volume.Courtesy of brandThe four shades of Lash Blast Clean Volume Mascara (Black Brown, Black, Very Black, and Pitch Black) is now

available at Targetfor $8, and it will be available at other retailers come January 2021.All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

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