“While product claims, such as holistic, clean and natural, still resonate with consumers, consumers’ focus is shifting toward the basic principles of health and being free of disease, with beauty consumers embracing self care and adopting healthier lifestyles with the home becoming their main wellness hub,” organizers of Cosmoprof noted in a statement. “The demand for more efficient products with clear benefits will increase with ingredient safety and transparency being paramount.
Regarding sustainable practices, organizers said the pandemic put social and environmental issues in the spotlight, “leading consumers to opt for brands that can deliver positive change. Brand owners and packaging manufacturers must accelerate eco-friendly innovations to reduce plastic and water waste. Companies will also be under scrutiny to honor any commitments made to build a more sustainable and ethical future.
Amid these trends, organizers of the 2023 edition of Cosmoprof Worldwide Bologna said they are “already at work for an edition in line with the expectations and needs of a sector in continuous evolution.” They also noted that the 2022 edition “was a fundamental step to restoring confidence in the entire sector.
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