Chipotle Mexican Grill Inc. CMG, -4.05% and E.L.F. have teamed up for E.L.F. x Chipotle, a limited-edition collection that includes the Chipotle Eyeshadow palette, Make It Hot lip gloss and the Extra Guac Face Sponge Set, which comes in an avocado shape. The collection will be available March 10 on the E.L.F e-commerce site, on the Chipotle Goods site and on mobile shopping virtual platform NTWRK.
Without an office, party or other events to go to during COVID-19, makeup has taken a hit. Now that vaccines are rolling out and there’s talk of a recovery on the horizon, experts and makeup companies are preparing for people’s social lives, and for business, to pick up. Target Corp. TGT, -2.18% has partnered with Ulta Beauty Inc. ULTA, -2.99%, which will bring new brands in the beauty category to that retailer.
“While it is hard to truly grasp what the ‘new normal’ will look like for beauty in a post-pandemic world, brands must embrace that things will continue to change,” the report said.
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