Controversial Ben & Jerry's Nike SB sneaker reselling for thousands - Business Insider

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The controversial Ben & Jerry's-themed Nike SB Dunk sneaker is already reselling for thousands the day after it dropped

The "Chunky Dunky" sneakers, though a hit, were divisive in the sneaker community, especially among long-standing fans of the classic SB silhouette.Visit Business Insider's homepage for more storiesNike just dropped one of the wildest collaborations of its SB Dunk Low silhouette. And pairs are already reselling for thousands of dollars.

Made possible through a partnership with ice-cream maker Ben & Jerry's, Nike dropped the "Chunky Dunky" SB Dunk Low on Tuesday through the SNKRS app after an initial release at select skate shops and stores on May 23. The sneakers — modeled after the ice cream company's popular Chunky Monkey flavor — feature a flashy and eclectic colorway, complete with faux cowhide on the overlays and mudguard and a yellow swoosh made to resemble melting ice cream.

"With colors and textures that look like they came straight from a pint of Chunky Monkey, they're the most euphoric thing you can put on your feet," read a announcing the collaboration on the Ben & Jerry's website. "Blue skies, bovines, and green pastures all appear in familiar form, while colorful tie-dye patterns and bold text graphics cover the shoe's insole and heel."The sneakers went for $100 at retail and are already fetching thousands of dollars on the resale marketplace.

Source: News Formal (newsformal.com)

 

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Did anyone who actually wants to use them manage to get a pair? I feel like almost everyone who bought these just wants to sell them.

How is a sneaker collaboration controversial?

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