Consumer DNA testing has hit a lull — here's how it could capture the next wave of users

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experts speculate that the natural expiration of the early adopter wave and growing privacy concerns are to blame. But companies might be able to recover if they provide compelling medical reasons for users to get the tests.

Getting to the next 30 million might only be possible if these companies are successfully able to find new applications that are focused on health, and not just ancestry. Some of those tests have started to get approved by federal regulators for things like diabetes risk and certain mutations associated with cancer, but there's a lot more research in the pipeline.

It's possible, according to Yap, that users who were considering getting a DNA test decided against it because of the privacy scandals associated with large tech companies like Facebook.up not making the buy. These days, companies like 23andMe are focusing on developing a variety of different health reports, ranging from assessing users' risk for conditions like heart disease and diabetes to their likelihood of having a bad reaction to a medication. One, or some combination, or these health offerings might move the needle, they believe.

 

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White supremacists not getting the results they desired?

Like they don't know enough about us already.

Article: Roughly 30 million people have been tested so far.

we did our dna test as a holiday treat last year and it led to such a startling conclusion that myself and Margaret had our armpits removed to ensure our new grandaughter does not get the family trait

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