Commentary: LACMA, the corporate rent-a-museum

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'Since when is LACMA’s mission the promotion of corporate marketing plans?' writes KnightLAT

Santa Monica music giant Interscope Records is having a 30th anniversary blowout, and the Los Angeles County Museum of Art has ordered up a celebratory exhibition for the occasion.Not even a private event for Interscope in a rental hall.

Why is LACMA hosting a museum show for a major record company? Beats me. Interscope has built a lucrative empire producing a wide range of pop music, including rap and alternative rock, featuring some of the biggest names in the business. LACMA is an art museum in the midst of a gigantic capital campaign to underwrite construction of a hugely expensive new building, which will be named for record mogul David Geffen. Let the speculation about crass motives begin.

If Interscope folks whip up an instant corporate quasi-collection of paintings by name artists — Ed Ruscha, Lauren Halsey, Kehinde Wiley, Stanley Whitney and others — good for them. But don’t pretend this is some discerning LACMA discovery and analysis of a wave of artists gripped by a contemporary urge to explore synesthesia. That perceptual phenomenon, sometimes called joined perception, describes how the stimulation of one sense can lead to involuntary prompts in a second sense.

 

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Oh what pompous drivel. Album cover art is still art on a commercial product or not. It is interesting in its own right, says much about the times it was made, the relationship between pop art and pop music, and touches people emotionally. That ship sailed 50 years ago.

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