in Oakland federal court in 2016, the issue dates back to 2014 when the company began providing its advertisers with statistics showing how much time the average user spent viewing their video ads. These were crucial numbers, because they helped advertisers judge the effectiveness of their spending on the platform.The pitching of video to advertising clients dovetailed perfectly with Facebook’s broader strategy.
in 2016. “I wouldn’t be surprised if you fast-forward five years and most of the content that people see on Facebook and are sharing on a day-to-day basis is video.”These assertions about the information content and accessibility of video versus text, and about the platform’s future, were both exactly wrong. But the spiel filled a vacuum in the information sectors about what worked online.
The plaintiffs, who were seeking to make their lawsuit a class action, say they could have recovered damages of as much as $200 million at trial, but chose to settle instead for $40 million because Facebook’s ferocious defense — it tried repeatedly to get the case thrown out of court — made the outcome too uncertain. Facebook has essentially argued that the plaintiffs weren’t damaged, because the length of time viewers spent with the ads had nothing to do with what advertisers were billed.
Video is a linear medium: You have to unspool it frame by frame to glean what it’s saying. Text can be absorbed in blocks; the eye searches for keywords or names or other pointers such as quotation marks. Also, text is generally searchable online, a function that still works spottily at best for video., comprising about 10,000 words, can be scanned in a few short minutes. If you want to find the moment in the full episode of last Sunday’s episode when Chuck Todd upbraided Sen.
Since FB has become a means to a political end it must at the very least put a disclaimer as a warning that what they see is not verified. If they can’t then we should walk away from them and go with more socially responsible media 🤔🤨❤️🇺🇸❤️🌎
FRAUDisFRAUD. LOCK HIM UP WITH TRUMP and SHKRELI!
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