y the standards of most college football programs, the Clemson Tigers have a proud history, with a claim to the 1981 national championship and memorable postseason victories including the 2014 Orange Bowl. But as they entered the fourth quarter of the January 2016 national championship game, even with a 3-point lead and the sport’s No. 1 ranking, they still looked something like minnows next to the juggernaut Alabama Crimson Tide.
It turns out that the 2015-16 near miss was also the turning point for Clemson’s financial performance. That season, the football team’s revenues, as reported to the NCAA, increased 15% year-over-year, and total athletic department income jumped 26%, to $105 million. Put simply, winning can quickly produce profits as ticket demand skyrockets, merchandise flies off shelves and, most important of all, wealthy alumni start breaking out their checkbooks.
Until now, however, Clemson has largely relied on its school-specific revenue streams. And although contributions have made up the lion’s share of the recently increased revenues, the Tigers have been strong across the board. Clemson is hardly the only program cashing in on the ever-rising tides of college football, but the Tigers’ financial success stands out even against the background of college athletics, and they should continue to ascend after going 15-0 and capturing the championship last season .
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