College Athletes Are Cashing In on the NCAA’s New Rules

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Watch: A recent change in NCAA rules is ushering in a new era of lucrative endorsement opportunities for student athletes. We break it down.

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about damn time

Cool

Ok...What percentage of college athletes are actually cashing in? Sounds like some from power programs like U Conn women's basketball and the semi pro college football and basketball programs, where academics are already an after thought.

maybe you need to lower yourself to the ground just to give it a bite

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