Collagerie Is a New Online Shopping Platform That Will Take the Confusion Out of What to Buy

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With Collagerie, a new e-commerce platform, the slog of sifting through everything has already been done for you.

Photo: Kensington Leverne/Courtesy of Collagerie

I don’t know about you, but I am all for that. With the proliferation of designers, seasons, brands, fashion weeks—deep breath—social media outlets, experiential retail spaces, more digital options to shop—another deep breath—resale sites, and trends , fashion can require a degree of dedication and concentration that would get most of us through a PhD program. Meanwhile, there’s you and me just trying to get dressed every morning.

What makes this selection interesting is that a) it looks highly personal, with aesthetic choices driven by emotion rather than material acquisition, and b) everything is presented with equanimity. It’s style first, provenance second. “There’s this misconception that good things have to be expensive,” says Hood. “The things we love… don’t have to cost a lot. It’s about something that lasts—every time you take it out of your closet, you love it as much as when you first wore it.

 

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