Coca-Cola is re-launching its 1985"New Coke" formula in conjunction with the release of the third season of"Stranger Things."
The beverage maker is partnering with Netflix to"immerse viewers in 1980s nostalgia," according to the company. New Coke will appear in several episodes of the upcoming season of"Stranger Things."Stranger Things: Hold my New Coke… #StrangerThings3 #Enjoy pic.twitter.com/xnCGY1dkrQ Last year, Netflix executives visited the Coca-Cola archives in Atlanta to examine the packaging, memorabilia and advertising of New Coke in order to ensure that the script, props and visuals accurately reflect the time period, according to Coca-Cola.
"In a world of shifting media consumption, we continue to challenge ourselves to find creative and meaningful ways to participate in non-advertising platforms like Netflix to engage with the millions of fans who subscribe to streaming content services," said Geoff Cottrill, senior vice president of strategic marketing for Coca-Cola North America."We’re excited to partner with Netflix and play a key role in recreating the summer of 1985 in a uniquely Coca-Cola way.
In the summer of 1985, Coca-Cola changed the formula for New Coke, but it was considered a marketing mistake after the altered formula did not sell well with customers, The Associated Press reported. It was discontinued after 79 days, according to the AP.Netflix will release season three of"Stranger Things" on July 4.
🏁🏁🏁🏁🏁🏁
🤪🤪🤪🤪🤪🤪🤪🤪 😂😂😂😂😂😂😂😂 🤣🤣🤣🤣🤣🤣🤣🤣
New Coke: When Coke decided to imitate Pepsi and failed miserably.
This is a nightmare. New Coke/ Old Coke was my generation's Vietnam
Oh sweet..you think they will start re adding cocaine again ?
It tasted bad back then and will most likely taste bad now
Call the new formula coca coca...
Bring back the origional formula 1886 - 1929 ,when coca cola had cocaine in it...we could all do with a little pick me up.
I remember New Coke with fondness. I actually liked it a lot better than the original. I was sad when it was discontinued. I've almost never drank Coke since then. That's not out of some sort of crazed protest. I just don't like the original that much.
🤢
I still want to know: 'Where's the beef?' 'Got Milk?' 'How Do You Spell Relief?' 'How many licks does it take to get to the Tootsie Roll center of a Tootsie Pop?' and sadly 😢 :I don’t wanna grow up, I’m a Toys R Us kid.'
It was horrible tasting back then. It flopped big time! Why revive that bad idea all over again? 🙄
Haha they should bring back this gem.
It was a really bad idea in 1985.
Nice can design 😀
Bill Cosby led the advertising campaign for the original New Coke.
I've only seen you post this story five times already today. I guess I should have expected it again.
Does it have coccaine like the 1985 version?
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Source: CNN - 🏆 4. / 95 Read more »
Source: CNN - 🏆 4. / 95 Read more »
Source: USATODAY - 🏆 100. / 63 Read more »
Source: ABC - 🏆 471. / 51 Read more »
Source: trtworld - 🏆 101. / 63 Read more »
Source: Reuters - 🏆 2. / 97 Read more »
Source: washingtonpost - 🏆 15. / 72 Read more »