At this point, anyone studying marketing or fashion business in college should be required to take an entire class dedicated to the Coach Pillow Tabby Bag and its rise to It Bag-dom. Just like the Gucci Jackie, the Prada Re-edition Nylon Shoulder Bag and the Bottega Padded Casette, the Pillow Tabby has made its way into the wardrobes of just about every fashionista on TikTok and Instagram.
And to no one’s surprise, pretty much every thrift shop or consignment store has at least one or two Coach handbags lying around, donated after they lost their prowess so many years ago. Fast-forward to 2020 and the younger generations have started buying those abandoned Coach bags from their local thrift stores. Naturally, Coach noticed. They put out new iterations of bags that looked like the suddenly-desirable vintage styles, keeping the price point for most under $500 so shoppers could justify the impulse-buy.
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