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If you’re someone who likes to switch up their hair, you know how damaging bleach can be to strands. When it breaks down the pigment, it also breaks down the fatty acids on the hair shaft, creating weak strands. That’s why Clairol launched Blonde It Up, an at-home lightening product that takes you five levels lighter without bleach. Yes, for real! And did we mention it’s less than $10? Here’s how it works.
“Free radicals are unstable atoms that occur during the process of lightening hair which in turn causes damage,” a rep for Clairol shared with STYLECASTER. “The new Blonde It Up uses two new ingredients that work in harmony: A new Activator and a new Protector. The Activator, ammonium carbonate, selectively targets the natural pigments inside the hair to lift.
If blonde isn’t your jam, don’t worry. Clairol also rolled out Color Gloss Up in Blazing Red and it already has 12 other fun shades. If you just need a touch-up, go for Natural Instincts Root Touch Up . It’s the first ammonia-free version that promises to be nicer to your hair. Because 2022 is all about having fun with your look while keeping your hair and skin as healthy and happy as possible.
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