There’s excitement in the air — and a whole lot of movies lined up — across theas cinemas are set to reopen in both markets this week after roughly seven months of darkened screens. Below we take a look at how the situation is shaping up in these majors.
In the UK, England/Scotland/Wales will be back up and running from Monday , while French cinemas resume operations on Wednesday ., and the sequel should have the market hopping after the original did over $54M in 2018.Vue International boss Tim Richards tells Deadline he’s “comfortable with that level of occupancy restriction because, as an industry, we tend to operate at around 20% occupancy and with customers time-shifting because of flexible working hours and working at home, it didn’t have any meaningful impact last year.”Vue plans to reopen all of its 88 sites in the UK on Monday and is hoping to add its Irish sites in early June.
Richards comments, “We are at the end of an extremely difficult 15-month period, and I do not believe this is another false start. I believe we are going to open and stay open this time around and the studios have been hugely supportive. Our relationship as an industry is as close as it has ever been because of what we’ve all been through.”
It will be a false start as cinemas only have three weeks before European Championships start and level of content drops off until July 9, while there will be an initial rush from cinephiles there isn't enough high-profile content till July to keep momentum going after half-term
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