Cinemas In UK & France Reopening This Week: What’s On Deck & What To Expect
There’s excitement in the air — and a whole lot of movies lined up — across the UK and France as cinemas are set to reopen in both markets this week after roughly seven months of darken…
Columbia PicturesThere’s excitement in the air — and a whole lot of movies lined up — across theUKandFranceas cinemas are set to reopen in both markets this week after roughly seven months of darkened screens. Below we take a look at how the situation is shaping up in these majors.
In the UK, England/Scotland/Wales will be back up and running from Monday (May 17), while French cinemas resume operations on Wednesday (May 19).One of the key new releases to hit the UK is, and the sequel should have the market hopping after the original did over $54M in 2018.
Capacity restrictions in England will be 50%, but that’s not providing much pause.Vue Internationalboss Tim Richards tells Deadline he’s “comfortable with that level of occupancy restriction because, as an industry, we tend to operate at around 20% occupancy and with customers time-shifting because of flexible working hours and working at home, it didn’t have any meaningful impact (when cinemas reopened for a period) last year.” headtopics.com
Vue plans to reopen all of its 88 sites in the UK on Monday and is hoping to add its Irish sites in early June. Despite Monday not being a typical release day, there is evidence that moviegoers are genuinely excited to return to cinemas with pre-sale levels earlier this week already higher than they were in 2020 as the first lockdown lifted.
Cineworld, which operates 128 sites across the UK and Ireland, is hanging on until Wednesday to resume operations. CEO Mooky Greidinger notes that “people are excited and want to go back to the cinemas.” He’s also not overly concerned about the current capacity restrictions, “It’s not ideal, but for smaller movies it’s not an issue; they never reach capacity. Every big movie will be able to get a big number of screens.”
Related StorySafety protocols are in place as they were during the short reopening period of 2020, and staff at exhibition chains has been well-prepped. Concessions will be available from this week as well.Cineworld recently set windowagreementswith Warner Bros, Universal and Disney in the UK and U.S., while we understand that talks are advancing with Sony and Paramount. We also understand there are ongoing discussions with studios for the other major exhibition groups.
Richards comments, “We are at the end of an extremely difficult 15-month period, and I do not believe this is another false start. I believe we are going to open and stay open this time around and the studios have been hugely supportive. Our relationship as an industry is as close as it has ever been because of what we’ve all been through.” headtopics.com
Other titles on the docket in the UK this week include Oscar winner Read more: Deadline Hollywood »
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It will be a false start as cinemas only have three weeks before European Championships start and level of content drops off until July 9, while there will be an initial rush from cinephiles there isn't enough high-profile content till July to keep momentum going after half-term sowers007
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