Chuck Todd Expands to Streaming as MSNBC Overhauls Afternoons (EXCLUSIVE)

Under the new framework, “MTP Daily” will be is paired with a noontime program led by Andrea Mitchell that is focused largely on Washington and national affairs. Katy Tur’s 2 p.m. hour remains intact. Ayman Mohyeldin, a foreign correspondent who has recently co-anchored an early-morning show on MSNBC at 5 a.m., will move to 3 p.m. Wallace’s show, focused on analysis, will be used to gather audiences for MSNBC’s early-evening and primetime programming.

The moves are driven by business dynamics both new and old. Every media company is placing new emphasis on reaching viewers by streaming video, but none can ignore the cash that continues to be thrown off by traditional TV efforts. Both NBC News Now and Peacock have taken on new importance as viewers migrate away from the big screen in the living room to mobile tablets and phones. At the same time, MSNBC’s daytime schedule is not beating its rivals in a critical metric. MSNBC may win more viewers overall than CNN. But CNN’s daytime offerings typically win more of the viewers that are essential to the economics of TV – people between 25 and 54, the demographic most coveted by advertisers.

MSNBC’s 2020 ad revenue is seen falling to $672.4 million from $728.9 million in the previous year, according to market-research firm Kagan, part of S&P Global Marketing Intelligence. The network is seen capturing more advertising than CNN this year – $619.2 million – but less than Fox News Channel, which is predicted to take in more than $1.16 billion.

The migration of consumers to on-demand video continues unabated, but few mainstream TV-news outlets have thrown their best-known personnel at it in broad fashion.

“Chuck Todd Expands to Streaming as MSNBC Overhauls Afternoons (EXCLUSIVE)” If we try really hard, we can probably squeeze the toothpaste back in the tube.

This is a promotion for NicolleDWallace, and a demotion for Chuckles. As it should be. A good agent helped him save face from losing 5 p.m., where MTP Deadly was killing the mo' between Nicolle and Ari. So, he picks up a soap opera time slot.

How could anyone trust him?

Chucks loves fake videos as host of Meet the Depressed

BETTER HEADLINE: Nicolle for two hours is 1000% better than Chuck at any hour.

Was someone asking for MORE Chuck Todd?

Chuck Todd is the worst. msnbc

He's not credible on television OR online. Seems to me there is a neglected market for actual, objective news reporting. If even one of the Sunday talk shows played the issues right down the middle I think they'd get ratings eventually as people discovered it. EnemyOfThePeople

Oh God no, not that too.

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