Huanxi's dual-channel business model — split between big-budget theatrical film production and subscription video — proved keenly advantageous earlier this year amid the outbreak of the coronavirus pandemic. Shortly after Chinese cinemas shut down in late Janurary, derailing the country's usual Chinese New Year box office bonanza, Huanxi inked a
with Chinese video powerhouse ByteDance, the company behind TikTok and its wildly popular Chinese counterparts, to jointly release Xu Zheng's holiday tentpoleHuanxi's swift pivot from theaters to streaming for the much anticipated movie generated some heated blowback from Chinese exhibitors, butwent on to attract more than 600 million views in its first week of online release.
So what. Who cares?
WorstThingsFX pq a gente não tá assistindo isso?
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