CinemaCon, the annual gathering of global film exhibitors in Las Vegas, is forging ahead as planned despite rising global alarm over the spread of coronavirus, or COVID-19.
With outbreaks of COVID-19 erupting in Italy and South Korea this week, concern has been growing that other important filmgoing markets may soon follow China's lead. But CinemaCon's management said in a statement Wednesday that 99 percent of the trade show remains sold out at present, and "the rest of [the event's] programming is right on par."
Organizers added that they have been in regular contact with the Centers for Disease Control and other health officials, and are following their guidance. CinemaCon is one of many international entertainment events contending with how to respond to COVID-19's spread. Hong Kong Filmart, Asia's largest film and television content market, already has scrapped its upcoming March edition. Italy's Far East Film Festival is expected to make a statement Thursday about whether it will proceed as planned in April. SXSW, set for mid-March, is bracing for international cancellations but so far plans to to proceed unless the CDC advises otherwise.
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