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Cherokee chief: Time for Jeep to end use of tribe's name

TAHLEQUAH, Okla. (AP) — It is time for Jeep to stop using the Cherokee Nation's name on its Cherokee and Grand Cherokee SUVs, the chief of the Oklahoma-based tribe said. Chief Chuck Hoskin,...

2/23/2021 3:10:00 AM

The chief of the Cherokee Nation is urging Jeep to stop using the tribe's name on its Cherokee and Grand Cherokee models. There's no immediate word whether the automaker might consider changing the names, which it says are meant to honor Native Americans.

TAHLEQUAH , Okla. (AP) — It is time for Jeep to stop using the Cherokee Nation's name on its Cherokee and Grand Cherokee SUVs, the chief of the Oklahoma -based tribe said. Chief Chuck Hoskin,...

February 22, 2021 GMTFILE - In this Aug. 22, 2019 file photo, Cherokee Nation Principal Chief Chuck Hoskin Jr., speaks during a news conference in Tahlequah, Okla. The chief of the Cherokee Nation says it's time for auto maker Jeep to stop using the tribe's name on its Cherokee and Grand Cherokee models. Chief Chuck Hoskin Jr. said in a statement he believes corporations and team sports should stop using Native American names, images and mascots on their teams and products. (AP Photo/Sue Ogrocki, File)

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FILE - In this Aug. 22, 2019 file photo, Cherokee Nation Principal Chief Chuck Hoskin Jr., speaks during a news conference in Tahlequah, Okla. The chief of the Cherokee Nation says it's time for auto maker Jeep to stop using the tribe's name on its Cherokee and Grand Cherokee models. Chief Chuck Hoskin Jr. said in a statement he believes corporations and team sports should stop using Native American names, images and mascots on their teams and products. (AP Photo/Sue Ogrocki, File)

TAHLEQUAH, Okla. (AP) — It is time for Jeep to stop using the Cherokee Nation’s name on its Cherokee and Grand Cherokee SUVs, the chief of the Oklahoma-based tribe said.Chief Chuck Hoskin, Jr. said in a statement first reported byCar & Drivermagazine that he believes corporations and sports teams should stop using Native American names, images and mascots as nicknames or on their products.

“I’m sure this comes from a place that is well-intended, but it does not honor us by having our name plastered on the side of a car,” Hoskin said.ADVERTISEMENTKristin Starnes, a spokeswoman for Jeep’s parent company, Amsterdam-based Stellantis, said in a statement that the vehicle name was carefully selected “and nurtured over the years to honor and celebrate Native American people for their nobility, prowess and pride.” She didn’t say whether the company was considering renaming the vehicles and didn’t immediately reply to an email requesting that information.

Hoskin says the best way to honor the Tahlequah, Oklahoma-based tribe is to learn more about its history.“The best way to honor us is to learn about our sovereign government, our role in this country, our history, culture and language and have meaningful dialogue with federally recognized tribes on cultural appropriateness,” Hoskin said.

The controversy comes amid aover the use of Native American names and images, particularly in sports. Read more: The Associated Press »

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Chief Chuck wants Jeep to stop using the tribe’s name. I just want tribes to stop profiting off millions of Americans with gambling addiction. Are CherokeeNation the biggest hypocrites ever? Cherokee were big slave-owners and -traders of Negro slaves who picked cotton for Cherokee. In Cherokee law descendants of black women could not be citizens. Now they claim moral high ground?

If you're whining about this, ask yourself if you'd drive a 'Volkswagen Jew'. Anyone read about when the Tsalagi Gawonihisdi kept 2500 black people as slaves in 1860? Cherokee, Chickasaw, Choctaw, Creek, and Seminole — also participated in the institution of slavery as they were not part of the USA. White people do not get mad about shit being named after them. You never hear white people say, “the Dallas Cowboys is offensive”. So if Native Americans think the Jeep Grand Cherokee is offensive I propose we rename it the Jeep Grand Wizard.

Lol! valid or worthwhile argument, so you run and hide. Too funny! jbinia Grandpa Waters would say Indians now days are giving Indians a bad name. You can’t just give something a name and then take it back. This is going to backfire and will lead to the removal of the name but not why you think . Progressives will find Pitt the Cherokee nation sided with the confederacy and owned slaves and it will be purged for that reason

ALTERNATE HEADLINE: the Camaro Nation is threatening to sue General Motors demanding they get paid $30 billion for use of the name 'Camaro' Instead of asking Jeep to stop using the name CherokeeNation. They should be asking Jeep to educate Americans on their heritage and for outreach programs. Spread the word of their tribe. Not cancel themselves.

I wouldn’t be happy if someone took my family name and used it to market something. Especially if they never sat with my family to ask if it was okay and tell us why they wanted to do so. Stupid request I'm a Cherokee and I hate petty crap like this. The activists who promote this type of nitpicking don't represent everyone by any means.

Chuck Hoskin Jr. you are a little late to the party. Jeep has had the Cherokee name on its vehicles for OVER 40 YEARS and NOW you want to get offended over it? Let’s just forget about anything Indian. No Sports, foods, cars ect. Let’s just make them a history subject in school only. SMH 🤦🏻‍♂️ Jeep Grand Adventure

Why not just pay for the rights to use the Cherokee name? Good thing I sold my Dodge Dakota last year. Shakedown. The Cherokee nation should be profiting from Jeep for all the years they carried it on their vehicles. Should Jeep rename them “Imperialist” and “Grand Imperialist”? If the chief of the Cherokee Nation wants it removed from the name you can honor them by removing it. Just saying

What do the Eastern Band of Cherokee think about the name change? Get over it. 'meant to' is doing a whole lot right here..... I say, let’s reduce the ridiculously high Welfare payments Natives get fr my Tax $. Let’s cut it in half or better yet-Stop all Welfare. If the Natives R so GD offended, move the hell back 2 Mongolia/China. That’s their origin. Let’s C how much welfare $ you get fr them!!

As I’m not a fan of Jeep, I suggest they change the name of that vehicle to Yemen or Somalia, to honor their failure. I'm Cherokee and I think this is ridiculous, pointless and yet another meaningless egotistical internet-driven attention grab. I bet most of the people claiming to be offended aren't Native American. As a Cherokee person, I know who and what I am. I'm not threatened by a Jeep.

Jeep is a non Native company, profiting off of the Cherokee Nation and its citizens. I don’t won’t the “honor”... gimme that profit share. Jeep NoHonor Appropriation 🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣 Basically these companies are profiting of using Native American names and culture, but I doubt they are giving back to the Native Americans. At least have the decency to do that.

People who agree with this should also give back any land they own to the Native Americans I agree, and I think we should just stop production of jeeps all together Wow!!! This world has gone off the deep end!!!! Share the money Daft punk Reveal Reasons for break up 2021 via YouTube Jeep must not be paying

matigary time to removal all colonial names from schools Ok so remove all Indian statues, references, names, towns, etc. Easiest way to end the madness. Then we will hear how they feel “forgotten”. You cannot win. Stop playing. But they're willing to continue 'dialogue' concerning the issue.... $hakedown

I fucks with them the long way, but...... they reaching with this lol I’m sure it was cool until jeep ran a super bowl ad with a drunk elitist. I wouldn’t want my tribe’s name used on a POS either. Friggin stop it,this is insane no one has the right to say who and who cannot use a name/word... people being offended by a picture on a rice box or a syrup bottle or on a car need to just stop it this is stupid insane and a waste of people's time use your energies for better

I come from Scandinavia and MN using Vikings is offensive to me. No not really. It’s silly! Just stop Opinion: if Jeep would give the Cherokees and that means all of them a Cherokee and a Grand Cherokee vehicle they probably wouldn't say anything! It doesn't sound outrageous to let the group in question decide whether they feel honored by our gestures.

It's a dumb name for a vehicle anyways. Stop the insanity! Enough is enough! Just change the name already...something along the line of Jeep Grand Woke Mob or Jeep PeeCee Lest we forget that the Cherokee not only supported the Confederacy during the Civil War, but also owned slaves, including blacks! Don Cheadle's ancestors were slaves to the Cherokee! So, sit your a$$ down!

Here we go. Let’s cancel some more culture. People need to get off the sensitive train grow up and get a life Cherokee D’Ass also? What if it was called “the jeep methadone mile“, to reflect modern Americans and not natives. Would it sell? Maybe not. They stole the name because it sounds rugged, durable and survivable. Time to repatriate it to whom it belongs.

Cancel culture will never stop until every offensive label is removed and replaced or renamed. Didn't offend before I can see his point and by the way one of the best vehicles our family ever owned was the square box Jeep Cherokee from the 90s we drove it cross-country a couple times it was rugged on off road as well as riding on the beaches of Cape Hatteras one of the best vehicles ever

Their own rules. They made it a game. I'm Cherokee and I see no problem with it..when we erase everything then nobody remembers.. Gonna name my tribe the Jeeps and see how General Motors feels about it Look up the meaning of Cherokee. It’s about time! Not a fan of Jeep anyways. But aside from Jeep it’s time for changes. And a part of change is holding those accountable for there actions. Just today in Aurora, Colorado; investigation does not look good for badge wearers. Hopefully justice will come out of this.

seems that you can’t buy it either• Wow get busy thinking Behold the new Jeep Karoke and Grand Karoke yeah, stop using “our” name or, hint hint, maybe throw us some coin as a, uh, license fee. ridiculous. go name a vehicle The Grand Caucasian and no one gonna bat an eye. This guy commented on FB about this post. Twitter do your thing, and find this racist:

I talked to a bear and a bull, AND a hawk. They want Cherokee Nation to stop using their names. So, let me get this right. Naming a gas guzzling monstrosity that destroys the environment after a people whose culture, religion, and beliefs are about living in harmony with the land is an honour? As a German, I am offended by the word Hamburger, German Chocolate cake I think of a few more.

Junk and Grand Junk should suffice. Have they been honored monetarily or just honored like taking the name from them without reciprocating in a tangible way? If the people you are trying to honor are offended, then it is time to change. Cancel culture taking another one down 'Honor' 🙄 Oh boy... “Indian” motorcycles are next. Get ready.

Are we being serious? We are going to cancel vehicles now? Lol people in the comments claiming that “everyone is offended by everything nowadays” only to come to the comments and claim how they’re offended by the chiefs statement 😂😂 I think there are issues right now that are more important. e.g. a pandemic that has killed over 500K people and domestic terrorism which is on the rise.

Take a stand & tell the chief to kick rocks !! Keep the names. They are an honor & the cancel culture has to stop with the identity politics Good luck with that. Especially now that China is the majority owner of Jeep At least offer to pay them for the use. My guess? They want money!!!! Jeep Please do not solve this problem by sending blankets.

Literally cancelling themselves out. Hilarious They aren’t honored. Either pay them royalties or change the name. I don’t understand this. Have the Cherokee Nation always been offended by the use of the name of this Vehicle? I mean no disrespect at all. I’m just confused why in the past few years everyone seems offended by everything.

DUMB Oh come on now. C'mon Jeep! Renaming the Cherokee and Grand Cherokee is not that big of a deal. Besides, here's your big chance to make THIS happen. Canyonero! Yeah right. Jeep open another casino for them and call it even. Bitcoin_Win Or pay the Cherokees for using their name. sophiatareen A step back please. This correctness is starting to get old

This is out of hand!! My grandmother is Full Cherokee Indian & i live in Blue Ridge Ga. almost IN the Cherokee National Forest! Jeep is huge up here & they have clubs that do AMAZING work 4 all kinds of good causes. Some things need to b seen 4 what they r .. complement Absolutely absurd!! It’s time to stop this ridiculousness and businesses stand up for themselves! This cancel culture is trying take us all over and it’s time to take a stand!!

bOyCoTt jEeP If its honoring them then where's there check. The number of people commenting “I call BS”, whose ancestors weren’t almost completely wiped out by invaders is astounding. Site is down Jeep can 'honor' them with royalty payments or discontinue use of their name. 🤦‍♂️everybody is so damn sensitive

Honor how? God I’ve never even considered this LMAO 'honor'. The only thing corporate America 'honors' is profit at any cost. Call it the 'Jeep Anglo.' Rename sports teams and whatnot the same way, across the board, native American or otherwise, get a white Uncle Ben and Aunt Jemima, the whole nine yards, until people start complaining about being replaced.

Between people worried about silly Flags statues and names of things treat this like it's the most important thing on planet Earth if you would do the same with the poverty problem and other real problems we could end the ton of problems overnight ! Well I guess they want to finish the genocide Next they'll ban Paul Revere & the Raiders 'Indian Reservation' which helped me know what happened in the past. I learned about them, specifically, & other tribes in general 'cause I wanted 2 understand the song. If you take away every reference to a people they become invisible.

They better not rename it the Jeep Caucasian or I'll sue! You have got to be freaking kidding!! Grow the F up chief Time for Chief to focus more on the major rape and murder issue on their reservations and less on company naming stuff. Just spell the Cherokee a different way in knuckleheads Cowboys apparently not upset with Jeep Wrangler.

So many references out there. When we changing Winnebago? If anything needs a new name, it's that. why now? How about the Cleveland Indians? Both Native Americans and actual Indians from South Asia should be offended by their name! 10 years from now: We're upset that you don't honor us and respect us by naming things after our people.

How bout Draco and Grand Draco (it means dragon) Or, Phoenix and Grand Phoenix. Jeep How about the Jeep Drunken Indian? Índio quer dinheiro ! It would be great if they pay the cherokees for using their names... Now that is honoring them If it’s meant to honor them maybe pay them part of the profits for using. Their heritage to promote your product? Give a portion of every Cherokee sale to education and water and healthcare for the Cherokee nation

If Jeep meant it as an honor then negotiate with the tribes and pay them for the usage up until now and then negotiate again on usage going forward, if any. Oh dear. Maybe we should just start using numbers to name everything. Why not keep the name and pay the tribe $1,000 for each vehicle sold...would that help the outrage?

Part Cherokee here, and the newish Grand Cherokees suck hard, it’s no honor! Jeep would be more on point naming them Grand Recalls. In the spirit of being objective, the word Cherokee is derived from the Creek language meaning people of other speech. We borrowed it too 😬 The “Trail of Tears” refers specifically to Cherokee removal in the first half of the 19th century, when about 16,000 Cherokees were forcibly relocated from their ancestral lands approximately 16,000 Cherokee who were removed between 1836 and 1839, about 4,000 perished.

I call BS on this idiocy. The tribe owns the name as much as i own the word american. I'm calling Disney and forcing them to change the name of ABC networks. Why not pay royalties to the Cherokee Nation.? Silly season continues They should call it a Douche Wagon in honor of their customers So change it and say fuck them. Same old.

Yes .. I’m sure it was an honor for black men to have uncle Ben on packages of rice too For the love of God, we are officially entering the Twilight Zone. Should all girls named sue get their names changed as well. With the name banned from popular use, how long until the first generation arrives that has no idea who the Cherokee Nation is?

Lol, please? Social media(the downfall of this country) was gaining huge momentum around the time Hussein Obama was elected. The country has went downhill since. Began trending upward for four years and, now, back down hill again. After public affirmative declaration confirming origin of the name, jeep can propose honoring through a consensual licensing agreement if the tribe is willing to explore. Initial offer shouldn't be less than Jeep's demands for their most lucrative licensing deal.

Jesus Christ. Just fucking STOP!!! Jeep definitely only said that to try covering their own asses, but I don't really understand the sentiment behind changing the name. Would it be offensive to call a car model the 'Jeep Mexicana'? It may be a poor move from a marketing standpoint, but I wouldn't call it racist.

Maybe a royalty would do Do they own the rights to the English word for their tribe? Oh FFS Jeep stand by your honor for the Cherokees. Notre Dame needs to stop using Fighting Irish because I’m Irish and it cuts like a knife every time I hear it or see it. The University of Tennessee needs to drop Volunteers as their nickname. They are named after Volunteers for the South in the civil war. I could go on.

As an Irish American I demand an end to Lucky Charms Cereal, Irish Spring Soap, Norte Dame Fighting Irish and the Boston Celtics At this point we should not name anything after native Americans and simply forget they ever existed. I always thought the Cherokee Pioneer was in poor taste