The ubiquity of checks, especially among the Instagram influencer set, is felt even with a simple, cursory scroll. We get it, Instagram was invented for that very reason: to show off what you love and to have that love validated with copious likes. But when there's a tidal wave of people who all love one thing at the, it invites criticism. London-based writer Emma Hope Allwood drew attention to the checkered trend on Twitter, christening the aesthetic"avant basic.
"It's algorithm fashion . . . quirkiness in the age of mechanical reproduction . . . vintage without the effort . . . if summer from 500 days of summer was an insta gal with a mullet," sheAnything cool becomes uncool once it feels mainstream or manufactured.
Here's hoping the end isn't near quite yet. In the meantime, check out how style setters from Yandeh Sallah to Camille Charriere are sporting the trend.
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