Jon Loba and Lainey Wilson photographed on April 21, 2021 at Red Light Management in Nashville.
Wilson — who was born and raised in Baskin, La., “a hard-working, blue-collar town of 300 people who love country music” — says mining her upbringing was a natural process while writing alongside Jason Nix and Jonathan Singleton. She started talking about her childhood and soon relayed what her parents taught her early on, from catching a fish to hitching a trailer to starting a fire., at the age of 19, arriving with an Airstream trailer full of her belongings attached to a pickup truck.
All the while, she was determined to “meet the right people who could help connect the dots on the way to success. I changed management a few times and made a few mistakes while figuring out exactly what the formula was that would work for me.” By March 2018, she scored a publishing deal with Sony/ATV, and by that August a contract with indie label Broken Bow Records.
“Lainey didn’t let the pandemic stop her from engaging with fans on social media and industry professionals in the Nashville and country communities,” says, Broken Bow Records’ executive vice president. “She’s that rare artist who is [simultaneously] respected by consumers, industry gatekeepers, and other artists.”
It helped that, prior to the pandemic, the label arranged for Wilson to meet with key radio and DSP players. Loba says iHeartradio, for example, met Wilson over a year ago and because she remained visible throughout 2020, was eager to work together, naming her a 2021 “On The Verge” act. Apple Music and Spotify followed a similar path, with the former naming Wilson its first country “Up Next” artist and the latter citing her as a “Hot Country Playlist Artist to Watch.
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