Chanel Plans to Stage a Fashion Show With Guests in July

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Bruno Pavlovsky, president of fashion and president of Chanel SAS, talked about the return of physical events, copycats, and why the brand is standing by Michel Gaubert.

LES BAUX-DE-PROVENCE, France — Chanel is heralding the return of physical fashion shows in Paris, with plans to stage a display with guests during the French capital’s couture week in July.

Chanel has a special link with the Palais Galliera, as the exclusive sponsor of its new area for permanent exhibitions. The Chanel retrospective was forced to close on Oct. 29 after only a few weeks as France imposed strict measures designed to curb the spread of the coronavirus. It will reopen from May 19 to July 18, the museum said.

Coco Chanel was close to poet Jean Cocteau, who used the area’s stone quarries as the backdrop for his 1960 film “Testament of Orpheus,” which inspired the collection. While advocating a return to “business as usual,” Pavlovsky explained why Chanel has not organized any events in Asia, at a time when luxury brands have rushed to fill the void in live events elsewhere by holding screenings and shows in markets like Mainland China, which are driving growth in luxury sales.

Nonetheless, at a time of heightened sensitivity over anti-Asian hate crimes, Chanel has decided to continue working with Gaubert, who has devised the soundtracks for its shows since 1990 and was present at the filming in Les Baux-de-Provence. Told of rumors that Chanel is interviewing other designers, Pavlovsky reiterated his confidence in artistic director Virginie Viard. “The more time passes, the more I am convinced that Virginie is the best for Chanel,” he said of Viard, who worked alongside Karl Lagerfeld for more than three decades until his death in 2019.

“How sad to see a brand like that parasite another brand. Saint Laurent is a magnificent brand. I think it’s such a shame not to write your own history and to have to sponge off someone else. But the customers won’t be fooled. The customers will decide which brand makes the most beautiful tweed jacket. I’m not too worried,” he said.

 

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Fuck Michel Gaubert

bryanboy On my way to check DP's posts and comments section... Pretty sure I'll read : 'Michael', 'non AAPI', 'Coco was a nazi'...

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