Every year — every fashion week, even — there are a handful of pieces that catch the collective eye of the fashion crowd. They are deemed "it." People start wearing them, writing about them, Instagramming them, buying them or putting themselves on waitlists for them in droves.
According to Roopal Patel, SVP Fashion Director at Saks Fifth Avenue, the process of identifying what will become an "it" item starts the moment it hits the runway. "A great piece is a great piece. You know that if you're getting that sense of emotion and excitement from seeing it up close and personal, it's going to resonate with the customer," she says.
There is a downside of this kind of mass popularity, according to Oliveira. "I think when a brand is really engaging on social media, it seems like a lot of people want to wear that brand, because they wanted to be a part of that tribe, especially during fashion week," he says. That can result in a feeling of monotony — of people wearing something because they want to be photographed, versus actually liking something or wanting to bring their own personality to a look.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Source: voguemagazine - 🏆 715. / 51 Read more »
Source: wmag - 🏆 723. / 51 Read more »
Source: bonappetit - 🏆 482. / 51 Read more »
Source: PreventionMag - 🏆 141. / 63 Read more »
Source: Yahoo Lifestyle - 🏆 365. / 59 Read more »
Source: hellomag - 🏆 24. / 68 Read more »