He has been taking a new approach to the way marketing supports content across all CBS brands. As part of that, he has created new teams/units, such as Global Brand Strategy, Social Media, Brand Creative and Marketing Technology, and has brought in several new executives over the past several months: Ariel Parker as SVP, Global Brand Strategy, Greg Polcsa as VP Marketing Strategy and Eric Kuhn as SVP, Social Media Marketing.
“We are restructuring various operations at CBS as part our ongoing integration with Viacom, and to adapt to changes in our business, including those related to COVID-19. Our thoughts today are with our departing colleagues for their friendship, service and many important contributions to CBS.” Van de Beek was promoted to EVP and Creative Director, CBS Marketing Group, and Shefa to SVP of On-Air Promotion for CBS in 2010.
Van de Beek led CBS’ Entertainment Advertising and Promotion group responsible for all creative and production elements of the network’s marketing for CBS Entertainment, including on-air promotion, print, cable, online, digital, outdoor and radio. He joined the CBS Marketing department in 1999 as Executive Director, On-Air Advertising and Promotion. He was promoted to VP, On-Air Advertising and Promotion in 2003, and was elevated to SVP, On-Air Advertising and Promotion in 2007.
Shefa spearheaded the conception and production of promotional campaigns and spots. She was VP of On-Air Promotion for CBS since 2004, after serving two years as VP of On-Air Promotion at UPN. She first joined CBS in 1997 as Director of Affiliate On-Air Promotion and served as Director, Station Promotion, West Coast, for the network from 1998 to 2002.Subscribe to
CBS here's a thought; GET RID OF THE SNAKES. 🐍🐍 And you won't have to LAYOFF those who deserve their jobs, as oppose to the SNAKES you brought in and put into exec positions.
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