became a prerequisite to posting, and sponsored content added to this perpetual perfectionism.
But the out-of-touch, hyper-curated aesthetics of “performative Instagram” set unrealistic standards and, frankly, became boring — especially as COVID-19 normalized less-than-glamorous lockdown living. Mariah Barents, an influencer who trackstrends, says that with the world stuck at home, users got tired of trying to present such an idealized narrative. “Before, influencers portrayed these perfect lives and they seemed so unattainable,” she says. “We just got tired of wanting to be perfect.
“When we are posting, we are, by definition, ‘performing,’” says psychologist Joti Samra. “We’re pressing the ‘on’ button and gazing toward a camera. There are always going to be some performance components to that. It’s a fallacy: When we think something looks so natural, it never is.” Barents agrees, explaining, “I think there’s still an inauthentic part of influencing because content has to be somewhat aesthetically pleasing.” Case in point: Before she even touches her camera, Barents has to find a suitable backdrop and natural light, set up her equipment and, of course, piece together the right. Then comes the ever-so-subtle posing, to convey the impromptu feeling we’ve come to associate with the nonchalant aesthetic.
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