Casper Sleep Inc., the startup that popularized the bed-in-a-box trend, has filed for an initial public offering with plans to list on the New York Stock Exchange in a deal expected to test market appetite for loss-making unicorns.
The company has filed to raise $100 million, likely a placeholder sum. The New York Post reported this week that Chief Executive Philip Krim, a co-founder, is determined to achieve a $1 billion valuation in the IPO. The company is slated to list under the ticker symbol “CSPR.” Proceeds of the deal are to be used to repay debt, fund growth and for general corporate purposes, according to a filing document.
“We believe we are the first company that understands and serves the Sleep Economy in a holistic way,” reads the prospectus. The brand is “genuine, trustworthy, and approachable, as well as fun and playful,” it adds.However, Casper is operating in a highly competitive marketplace, and many of its competitors market the same bed-in-a-box product, in some cases at lower prices. In the prospectus, the company names as competitors household-name mattress brands Tempur Sealy International TPX, -0.
Revenue in the first nine months of 2019 came to $312 million, up from $259.7 million in the year-earlier period. That’s net of $80,085, $57,659, $80,695 and $45,656 in refunds, returns and discounts for the nine months ended Sept. 30, 2019, and 2018 and the year ended Dec. 31, 2018, and 2017, respectively. Customers can return a mattress with a full refund within 100 days.
Coming to an IPO market that has rejected other companies with $1 billion–plus valuations that were loss making, Casper will not have an easy time of it, he said.
Because IPOs allow a closed group of big money investors to get in early and get shares below opening price, then they ride the wave of the overhyped stock being bought by computers and day traders, then they sell out for a huge profit.
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