I recently came across an interesting example of how using influencers can help drive awareness and rapid trial. Markerly, a pioneer in influencer marketing, conducted a search to identify the most influencial “cat” voices on Instagram and TikTok. The campaign included product placements and new takes on the MeowMix jingle and achieved significant, rapid results. Below, Justin Kline, CEO and Founding Director of Markerly, provides insight on the campaign.
It’s no secret that cat content is, has and likely always will be some of the most popular content on the internet. Not only are there countless cat-owning influencers but just as many influencers who are literal cats themselves. Going with an influencer strategy presented itself as the clearest choice to drive awareness for MeowMix’s Tasty Layers line and catchy, remixed jingles.
Influencers like Miles Routledge? ''The Taliban let us go through the airport and we met many of them, very long transition period but everyone was smiling and waving at one another, some took selfies with them,' Routledge wrote in a Facebook post on Tuesday morning local time.
Ohh, like those other influencers who were crying about not getting paid enough lol?
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