, Natanael Cano, Cazzu, Mariah, Myke Towers, and Jhay Cortez will also participate as part of the “On The Rise: The New Generation of Urban Men and Women” panel.
Formerly known as Billboard Latin Music Week, the three-day event and panel series, which has been revamped and expanded in a partnership with Telemundo, will unite Latin music’s top artists and industry leaders. The inaugural Latinfest+ also marks the 30th anniversary of Billboard’s Latin Music Conference, the longest-running and biggest Latin music gathering in the world.
Latinfest+ will be an immersive, week-long experience for the Latin entertainment industry, artists, executives and fans and will include superstar conversations, industry panels and workshops, celebrity fireside chats, live concerts, fan experiences and live activations of some of’s most celebrated franchises, including On the Rise and Growing Up Latino. The three-day music event culminates with the 2020 Billboard Latin Music Awards, which will air live April 23 on Telemundo.
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