Carine Roitfeld on Turning Her Name Into a Brand and the Best Advice She Got From Karl Lagerfeld

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The legendary editor and stylist launches her debut eponymous line of seven fragrances on Monday:

Author:Dhani MauPublish date:May 6, 2019Updated onMay 6, 2019"It's the dream of my life," Carine Roitfeld tells me of finally launching fragrance amid a decades-long career in fashion. We're sitting outside at the Sunset Marquis in Los Angeles — a chic, exclusive hotel, though not nearly as chic as Roitfeld herself. I'd argue nothing in L.A. is .

Roitfeld recently took a step back from the magazines she founded, CR Fashion Book and CR Men's Book; while she continues, and loves, to work with clients like Ford and Max Mara, she's also setting aside more time to work for herself. It's perhaps a natural follow-up to collaborations she's done with Uniqlo and the Karl Lagerfeld brand. "This is the goal, to make my name a brand," she explains matter-of-factly.

Of course, people know Carine for a lot more than her perfume. We chatted with the legendary front-row regular about her advice for the next generation, what else she learned from Lagerfeld, how wearing heels helped her career, and her thoughts on the age of influencers and where she fits into all that. Read on for the highlights.

 

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Putin perfume: Vladimir. Scent of a he-man.

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