Cannes Lions Roars, Albeit Remotely

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Cannes Lions, the annual gathering for the advertising and marketing community, will take place online again this year, running June 21-25, but every effort is being made to make it as live an even…

, the annual gathering for the advertising and marketing community, will take place online again this year, running June 21-25, but every effort is being made to make it as live an event as possible.There are “Daily Award Shows” hosted by Juan Señor in Cannes, during which the winner of each awards category will be revealed.

Added to that there will be live meet-ups and performances at the “Virtual Experience,” where visitors can explore the show — including spaces built by brands — with their avatars interacting with other guests. The range of media companies with executives speaking — such as Netflix, Twitter, Amazon, Google, Disney Plus, Facebook and YouTube — also points to the many areas of common interest.

 

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