Victoria's Secret sales and profit continue to decline, showing no sign of reprieve
Victoria’s Secret’s fall from grace shows little sign of easing. Comparable sales at Victoria’s Secret in the fiscal second quarter that ended Aug. 3 fell a worse-than-expected 6%, led by a 9% decline at its stores.I cover retail, from fashion to grocery, and its dance with technology Share to facebook Share to twitter Share to linkedin Victoria's Secret sales and profit continue to decline, showing no sign of reprieve. (Photo by Bob Levey/Getty Images for Victoria's Secret) Getty Images for Victoria's Secret Victoria’s Secret’s fall from grace shows little sign of easing, and a turnaround for the once-hot label remains a matter of if, not when. Comparable sales at Victoria’s Secret in the fiscal second quarter that ended Aug. 3 fell a worse-than-expected 6%, led by a 9% decline at its stores, parent L Brands reported late Wednesday. Customer visits also dropped. That performance extended a fairly consistent string of declines the lingerie chain has seen since 2016. Victoria’s Secret’s Pink label, targeting college-age customers, was another culprit as comparable sales there slumped in the low double digits. Increased discounts and extended semi-annual sales to clear out Victoria’s Secret’s unsold merchandise took a toll on the company's margin and profit. The unit, once L Brands’ biggest income generator, posted an 86% slide in second-quarter operating profit, to $16.6 million—not even one-tenth of the companywide total. Sister chain Bath & Body Works, in sharp contrast, continued to outperform : The personal-care-products chain increased its operating income by 7%, to $180 million, as its comparable sales rose 8%. “Our No. 1 priority continues to be improving performance at Victoria’s Secret,” L Brands said in prepared remarks late Wednesday. Still, what the brand, long identified with sexualized images, should stand for remains a big question, especially in an era when a growing number of rivals touting size-inclusive choices and real-life, untouched images of customers are resonating with consumers. Victoria’s Secret, although still No. 1, saw its share of the growing $13 billion U.S. lingerie market decline to 24% in 2018, from 32% five years earlier. Read more: Forbes
Perhaps they should lower the prices.. as much as I adore the products they are not affordable to some people. 😟 That's what happens when you put men in thongs and bras meant for ladies You mean the world doesnt have a need for an $80.00 thong? Good.....ridiculous exploitation of women.....for men’s enjoyment primarily and they were very involved with Epstein
Good! Power of the consumer. Pedo's Secret I love my Victoria Secret bras but I do not like spending $60-$75 for it... 🙏👇 Victoria’s secret? She has a penis.
Felix Sater: Trump wanted to reveal my secret CIA, FBI work during the campaignDuring the 2016 presidential campaign, Donald Trump wanted to reveal years of secret work that his one-time real estate adviser Felix Sater did for the CIA and FBI, Sater tells the Yahoo News “Skullduggery” podcast. TomArnold SkullduggeryPod Isikoff Because he always puts himself before country which is why he had bone spurs 6 times. SkullduggeryPod Isikoff Went to felixsater house soon as I landed NYC 5/218 First person connected to Trump I spoke to. He knew the most, already was of service to our country & wasn’t going to lie for anyone. Especially Trump. Felix was under incredible pressure from all sides. He never folded. SkullduggeryPod Isikoff felixsater was asked why Trump distances himself from Felix. Reading a 2007 article from NYT, Trump had stated 'I didn’t really know him very well.' Trump seems to have been consistent in keeping Mr. Sater at arms length & from detracting his brand image.
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