Can Victoria’s Secret Get Its Sexy Back? The Jury Is Still Out

Victoria's Secret sales and profit continue to decline, showing no sign of reprieve

25.8.2019

Victoria's Secret sales and profit continue to decline, showing no sign of reprieve

Victoria’s Secret’s fall from grace shows little sign of easing. Comparable sales at Victoria’s Secret in the fiscal second quarter that ended Aug. 3 fell a worse-than-expected 6%, led by a 9% decline at its stores.

I cover retail, from fashion to grocery, and its dance with technology Share to facebook Share to twitter Share to linkedin Victoria's Secret sales and profit continue to decline, showing no sign of reprieve. (Photo by Bob Levey/Getty Images for Victoria's Secret) Getty Images for Victoria's Secret Victoria’s Secret’s fall from grace shows little sign of easing, and a turnaround for the once-hot label remains a matter of if, not when. Comparable sales at Victoria’s Secret in the fiscal second quarter that ended Aug. 3 fell a worse-than-expected 6%, led by a 9% decline at its stores, parent L Brands reported late Wednesday. Customer visits also dropped. That performance extended a fairly consistent string of declines the lingerie chain has seen since 2016. Victoria’s Secret’s Pink label, targeting college-age customers, was another culprit as comparable sales there slumped in the low double digits. Increased discounts and extended semi-annual sales to clear out Victoria’s Secret’s unsold merchandise took a toll on the company's margin and profit. The unit, once L Brands’ biggest income generator, posted an 86% slide in second-quarter operating profit, to $16.6 million—not even one-tenth of the companywide total. Sister chain Bath & Body Works, in sharp contrast, continued to outperform : The personal-care-products chain increased its operating income by 7%, to $180 million, as its comparable sales rose 8%. “Our No. 1 priority continues to be improving performance at Victoria’s Secret,” L Brands said in prepared remarks late Wednesday. Still, what the brand, long identified with sexualized images, should stand for remains a big question, especially in an era when a growing number of rivals touting size-inclusive choices and real-life, untouched images of customers are resonating with consumers. Victoria’s Secret, although still No. 1, saw its share of the growing $13 billion U.S. lingerie market decline to 24% in 2018, from 32% five years earlier. Read more: Forbes

Perhaps they should lower the prices.. as much as I adore the products they are not affordable to some people. 😟 That's what happens when you put men in thongs and bras meant for ladies You mean the world doesnt have a need for an $80.00 thong? Good.....ridiculous exploitation of women.....for men’s enjoyment primarily and they were very involved with Epstein

Good! Power of the consumer. Pedo's Secret I love my Victoria Secret bras but I do not like spending $60-$75 for it... 🙏👇 Victoria’s secret? She has a penis.

Felix Sater: Trump wanted to reveal my secret CIA, FBI work during the campaignDuring the 2016 presidential campaign, Donald Trump wanted to reveal years of secret work that his one-time real estate adviser Felix Sater did for the CIA and FBI, Sater tells the Yahoo News “Skullduggery” podcast. TomArnold SkullduggeryPod Isikoff Because he always puts himself before country which is why he had bone spurs 6 times. SkullduggeryPod Isikoff Went to felixsater house soon as I landed NYC 5/218 First person connected to Trump I spoke to. He knew the most, already was of service to our country & wasn’t going to lie for anyone. Especially Trump. Felix was under incredible pressure from all sides. He never folded. SkullduggeryPod Isikoff felixsater was asked why Trump distances himself from Felix. Reading a 2007 article from NYT, Trump had stated 'I didn’t really know him very well.' Trump seems to have been consistent in keeping Mr. Sater at arms length & from detracting his brand image.

These Women Know the Secret to Creating Millions of New Trail Runners“What I love about trail culture is that it’s a judgement-free zone. It’s really accepting and open.” 🙌 RUNNERS UP!!! karenblick So is The Great North Run and the locals are incredible.... RunnerBliss This is true. Great community on the trails 🌲🏃🏽‍♀️😊

Lucy Mecklenburgh and Ryan Thomas kept baby news secret from friends and familyReality TV star Lucy Mecklenburgh is expecting her first child with former Corrie star Ryan Thomas and finally shared the news tonight Aww congratulations guys ❤️😍 Didn’t she cheat on him a few months back, might need to bring Jeremy Kyle back for DNA 😂

Cameron Diaz Gives a Rare Interview on Her Marriage, Her Secret Project and Life After ActingCameron Diaz Gives a Rare Interview on Her Marriage, Secret Project, and Life After Acting

Here's a Secret We Can't Keep: Gal Meets Glam's First Sale Starts Monday, and We Have a Preview!We have an exclusive preview of GalMeetsGlam's major sale starting Monday! gmgcollection GalMeetsGlam gmgcollection I can't miss this.

A 107-Year-Old Woman Says Living Alone And Never Getting Married Are The Keys To A Long LifeThe woman in question, Louise Signore, celebrated her 107th birthday this past weekend at the JASA Bartow Senior Center in the Bronx, and divulged her secrets: living alone and not getting married. My plan exactly along with 0.0 kids.

Elton John, sick with pneumonia, cuts New Zealand show short

Costa Rica seizes five tons of cocaine bound for Holland in largest ever drug bust

GOP senator Tom Cotton suggests coronavirus could've come from Wuhan 'super lab,' not seafood market: China's 'still lying today'

Steph Q | Qookie The Cakery (@qookiethecakery) • Instagram photos and videos

The world economy, from ancient Babylon to tech entrepreneurs

Porto forward Marega walks off pitch after racist abuse

Write Comment

Thank you for your comment.
Please try again later.

Latest News

News

25 August 2019, Sunday News

Previous news

How The 'Big Three' Of Men's Tennis Has Robbed Grand Slam Titles From A Generation of Players

Next news

Trump Allies Target Journalists Over Coverage Deemed Hostile to White House
LeBron James Dances Naked Inside Pentagram Of Black Candles In New Pregame Satanic Ritual Coronavirus news and live updates: Global cases top 71,000 - CNN Justin Bieber Shaves His Mustache After Fans Begged Him to How Justin Bieber's 'Journals' Laid the Foundation For His Turn to R&B Adam Lambert & Queen Revive Live Aid Spirit, Australian Talent Shines at Fire Fight Australia Concert Japan economy shrinks 6.3% annualized in fourth quarter, biggest fall since 2014
Elton John, sick with pneumonia, cuts New Zealand show short Costa Rica seizes five tons of cocaine bound for Holland in largest ever drug bust GOP senator Tom Cotton suggests coronavirus could've come from Wuhan 'super lab,' not seafood market: China's 'still lying today' Steph Q | Qookie The Cakery (@qookiethecakery) • Instagram photos and videos The world economy, from ancient Babylon to tech entrepreneurs Porto forward Marega walks off pitch after racist abuse