Can Joanne Lee Molinaro, the Korean Vegan, ever stop overachieving?

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Lawyer-TikToker-cookbook author Joanne Lee Molinaro says she's 'goal-oriented.' No kidding

When you lay out the facts about Joanne Lee Molinaro, also known as the Korean Vegan, she starts to sound a bit like the meme version of Chuck Norris: Joanne Lee Molinaro is a cookbook author, food blogger and partner at a major law firm; Joanne Lee Molinaro became aNow that her social media empire — more than 450,000 followers onand more than 2.

Of course, what was once a side project now demands a lot more effort, as she writes, shoots and edits videos for an audience of millions. When I spoke to her, she was coming off a light lawyering day, which she made into a 16-hour Korean Vegan day.in 2016 after switching to a plant-based diet. She’s very open about her initial motivation for this conversion: Her boyfriend wanted to go vegan.

raised the idea of going vegan, she worried that he was asking her to relinquish her cultural identityno more Korean barbecue, no more salted squid or fried anchovies, no more stews swimming with pork belly, pork neck and Spam. “I didn’t think of veganism as anything other than a very rich, white type of diet,” she says.“Once I stepped into the vegan universe, I started to get really uncomfortable with the kind of food options that I had available to me.

Molinaro is nothing if not committed — not only did she make veganism work for her, she did it with joy and creativity, in a way that has resonated with her millions of followers. And she married that boyfriend. Anthony Molinaroa professional pianist, composes and plays much of the music that accompanies his wife’s videos. He’s Molinaro’s second husband, and she speaks openly about their relationship in many of her posts.

In a video posted in January, Molinaro cooks budae jjigae, or army stew — a spicy kitchen-sink-style stew that came out of the lean period in South Korea after the Korean War, made with surplus food from U.S. military bases. A typical budae jjigae incorporates ingredients like Spam or hot dog , but Molinaro’s version uses tofu and vegan sausage instead.In voice-over, she speaks about her father’s English-language skills.

 

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