Campaigning for a Michelin Star: Tacky or Tactful?

Few chefs wouldn’t love a Michelin star. The award carries a lot of cachet in the industry, no matter how head-scratching the anonymous inspectors’ selections can be. But a restaurant publicly lobbying for a star? Even in a city that loves lobbying, it’s something you rarely see. Which makes a new campaign fromSeven Reasons’ downtown DC sister restaurant Imperfectothis year for its $210-per-person Chef’s Table, which offers 10-plus courses exploring Mediterranean and South American cuisines.

“I’m putting out there an excuse for people to come back,” Vázquez-Ger says. “We thought not to be controversial, but to make people say, ‘Oh, wow, this is different.'” Beginning July 5, the restaurant will replace its a la carte menu with a prix-fixe one—likely priced around $80 to $85 for four courses—in the first and second floor dining rooms. It’ll also have a pricier chef’s table tasting menu, similar to the Michelin-starred one at Imperfecto. The bar will still serve cocktails and snacks, and the patio will become a ceviche/crudo bar for the summer.

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