CAA Fashion Taps Herve Bougon to Build Global Business

Christian Carino launched the fashion division of the entertainment powerhouse Creative Artists Agency in 2020, with an eye toward elevating models to the realm of Hollywood talent in pay and brand-building capabilities. The division has inked a number of high-profile signings of models, personalities and stylists, including Indya Moore, Winnie Harlow, Claudia Schiffer, Maye Musk, Kate Upton, Lourdes Leon, Georgia May Jagger, Sir John, Carlos Nazario, Geron McKinley and more.

“Herve is among the most accomplished modeling agents in the world and, equally important, he has a conscience to match,” Carino said in a statement. “Beyond representing the world’s most iconic models, he was the architect of Europe’s preeminent modeling network and he built a prestigious commercial business in the luxury market. Herve will help fuel the growth of our business and continue to push forward our mission to make the business more equitable and more protective.

Carino has made it his mission to change the fashion industry. In addition to offering a more generous commission structure to CAA Fashion talent, he’s wrapped in a message of diversity and self-empowerment as part of his vision.

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