lawsuit, filed in Los Angeles federal court in May
On Tuesday, U.S. District Judge Fernando M. Olguin said the plaintiffs didn’t offer enough evidence to show that McDonald’s intentionally discriminated against the media outfits. The suit “fails to allege sufficient facts ‘that would support an inference that defendants intentionally and purposefully discriminated against them,’” the judge wrote. The court gave the companies an opportunity to refile the complaint.
“This case is about revenue, not race, and was dismissed because plaintiffs have provided absolutely no factual basis for their claims,” McDonald’s lawyer Loretta Lynch said in a statement. “Should plaintiffs amend their complaint for a second time, we will be ready to assess the new claims and move again as we believe there is no evidence supporting this meritless case.”CMO Today delivers the most important news of the day for media and marketing professionals.
The complaint alleged that McDonald’s spent approximately $1.6 billion on U.S. TV ads in 2019 and estimates that less than $5 million, or 0.31%, of that budget was spent on Black-owned media. The suit also alleged that McDonald’s hasn’t advertised on Entertainment Studios’ lifestyle networks since they were launched in 2009 but has purchased significant advertising on similarly situated white-owned networks.
He should have sued them for creating disgusting food 😄
杀倪哥
Ten billion dollar shakedown.
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