BuzzFeed Starts Selling Products Directly to Consumers

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BuzzFeed has introduced a standalone website called BuzzFeed Shopping that lets visitors complete purchases without leaving the site

The digital publisher has now introduced a standalone website called BuzzFeed Shopping that lets visitors complete purchases without going anywhere else.

People weren’t inclined to shop outside traditional e-commerce sites just two years ago, Ms. Ali said. “But now with Instagram’s native checkout, and more influencers pushing products through their feed, consumer behavior has shifted,” she said. BuzzFeed earns an average commission of 25% on direct sales, it said. Bonsai receives a portion of that commission, but the companies declined to disclose its size. BuzzFeed declined to describe its commissions from affiliate links.

Editorial staffers on the company’s commerce team will write stories for both sites, though the new BuzzFeed Shopping articles can only spotlight products that are available from Bonsai’s partners. Bonsai debuted a similar experience with Complex Media Inc. last December, with a focus on rolling out limited runs of products, often called “drops.” Past drops include clothes from singer J. Balvin and Japanese artist Takashi Murakami.


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Alex Garland completely missed the mark on the future of technology when writing DEVS. Evidently, it is not quantum computing. Rather, it is buying garbage from the Kim Kardashian of websites. Cool!

wait, so it’s Buzzfeed but with shopping on it? 😅 they should close down buzzfeed and just stick to that one

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