is expanding access to its service called “Cash Flow” that allows artists to get paid a salary twice a month based on their expected royalty income for the year. He’s also trying to shop HIFI Enterprise, a version of the royalty dashboard designed for artists signed to major record labels, though getting the major labels to allow HIFI to access their data presents a serious challenge.
“We initially built the solution to service indie artists, and indie artists' managers and their teams,” Manning said in an interview over Zoom. “What we've discovered is the artists in the major label system, the managers in the major label system, major publishing system, had the same set of challenges they're looking for solutions for.
HIFI charges a 2% administration fee for use of Cash Flow but does not charge a fee for access to its standard royalty dashboard. Business managers around the industry say Cash Flow and products like it will provide artists with more leverage and flexibility as they move throughout their careers, and HIFI says there is strong demand -- even from major artists.
“The idea that someone who’s big doesn’t ‘need the money’ -- I don’t think it’s a question of needing the money, it’s not wanting someone else to be holding your money,” says’s manager and CEO of TMWRK Management, who notes the business managers he works with have embraced HIFI. “Anything that makes a business on the scale of Diplo more efficient is good for me, it’s good for Diplo, and it’s good for his business manager.
“Getting a big check for publishing every two years is not conducive to setting up a good financial flow for anyone,”, the founder and president of PARR3, a consulting firm that specializes in business management for entertainers, including clients
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